The paper approaches Rural Tourism and Agritourism through the concept of the triple equilibrium, known as “the win-win-win papakonstantinidis model”

From this perspective, the dual nature of Rural Tourism and Agritourism is analyzed, and an attempt is made to adapt the model to these two aspects.

For this, a bridge between rural tourism and the win-win-win papakonstantinidis model is necessary

 Rural tourism is in the core of the win-win-win application. From this point of view rural tourism is in the focus. That presupposes that the local community builds up a “new local standard,” based on local people’s sensitized instant reflection behavior. By its turn, sensitized behavior must be considered in the frame of any “bargain”, between two, taking place inside the Community

Behind Rural Tourism, a philosophy has risen concerning sensitization, social trust, self-organization, empathy, collective re-action, social equity^[1]

Social trust and social cohesion conditions (sensitization process) within the Community turned-up to develop the necessity of building social capital at the local level and the win-win-win attitudes.